Sacred Space, Temple Builders
Services provided: Web Design, Conceptual Development, Logo Design, Copywriting, Editing
Web Design challenge! Sometime in early 2017, Zach Johnson and I explored building a new website. Over lunch that day, Zach shared his perspective about stone as a living organism, stone as the living essence of Earth. He wanted very much to create a website to express the depth of his connection and Zach needed to work with someone who would understand and be able to integrate art and words and imagery.
With a new website, Zach and his partner, John Engelland, wanted to rebrand their business to attract artistic projects. As owners of Z Stone, they build patios and fireplace surrounds. They work beautifully with various types of stone – cutting, measuring, and shaping it into exquisite vessel sinks, walkways, floors, and walls. Z Stone is well respected for its quality workmanship. They are recommended by quarries statewide. But it was time to reach deeper and attract something more.
Philosophers by nature, artisans in heart and mind.
Deeply rooted in individual meditative practices, Zach and John seek a different type of project. Their love of working with stone brings them into deep, daily communion with the Earth.
WOW! This is just the type of project that I wanted as well. I was drawn to building a website that reflects their passion.
As we dove into production, I reread books that I have explored and enjoyed about power points on the Earth. About ley lines, intentional communities. I re-minded myself of things that I already know … about my relationship to this beautiful planet. As I read John and Zach’s essays about energy, consciousness, and connection, I grew increasingly excited.
More artists than salesmen, I helped them to define their product and intended message. A metaphysical potential grounded by the solidness of stone. The transformation of raw material into a refined result.
What is a Temple? What is Sacred Space?
Where do you find respite from the demands of the outer world? In this case, stone steps leading to a small garden can be a walking meditation. A stone bench under a tree becomes a gateway to a quiet inner place. A bubbling fountain embedded with a sandstone ring in a patio of river stone soothes a restless mind.
The logo design was received in meditation. It has three elements: a star, an infinity sign, and a triangle. Each element has special meaning – and as a whole, means something more.
As writers and philosophers, Zach and John’s posts truly capture their inner connection to stone as a living substance of the Earth. Rising Star builds Sacred Space. A Temple is what you make it, as simple as a bench in a courtyard where you sit in solitude.
We hired Jesse Borrell to take photos onsite at a local quarry and on various projects. Shot at very fast shutter speeds, you can see a galaxy of starlight explode with each stroke of a hammer! The Home page photo is a timelapse self-portrait that Jesse calls “Cosmic Selfie.” We are honored that he permitted us to use it, as Zach and John feel it epitomizes man, earth, and cosmos. Another day, Jess walked Eldorado Canyon with John and Zach to take playful headshots.
I wish to thank Russ Croop, a Boulder-based professional photographer, who provided photos of their work over the years.
In addition, Rising Star features Zach and John’s gorgeous Instagram series called “Stone Love – Daily Meditation on Stone and the Universe”.
Visit RisingStar.world to see the full content.
Watch the video! Zach, John, and Jesse Borrell created a beautiful video that captures the essence of Stone Love.